The company pioneered the launch of salt-free meat solutions on the Spanish market
Bienstar, which leads the healthy meat category, celebrates its anniversary with a new look
The Bienstar brand by ELPOZO ALIMENTACIÓN celebrates its birthday 20 years on from launching the first cooked ham with no salt on the Spanish meat market, taking the lead in the healthy solutions category.
The flagship product celebrates its anniversary with a change of look: more modern and transparent, transmitting confidence, experience and creditability. It uses soft, natural colours to help reflect its authentic personality: calm, decisive and personal. A space on sustainability has been included as an innovation to the structure of the products, showing the company’s commitment to the environment.
Bienstar also has a new website. As well as recipes and articles on healthy habits, a new section has been included where you can measure your level of ‘Bienstar’ or well-being and get personalised advice based on the test results.
The brand is celebrating its birthday alongside consumers with prize draws at shops and on the social networks, where they can win products sets, thousands of discounts, free gifts and even a year’s free purchases. You can follow all the online events by searching #Bienstarcumple.
The ElPozo Bienstar products are nutritionally-optimised meat products with an improved composition, mainly because they provide a lower fat, saturated fat and salt content. Being low in fat and salt means they help to reduce the consumption of these nutrients in our diet so we can follow the nutritional recommendations of health professionals. Moreover, as they are produced from pork, turkey and chicken meat, they are naturally high in protein. They are also gluten and lactose free so that everyone can enjoy them, without forfeiting taste and quality.
This range was widened with the Bienstar PRO line targeting consumers who practise sport and care about having a healthy diet which is high in protein.
The Bienstar PRO range responds to current consumer needs, taking the latest market trends into account: they are products with 90% meat and do not contain any sugars nor any kind of flavour-enhancing additive.
The salt content of the cooked ham has been reduced and it is low in fat, while the chicken and turkey breast do not contain any fat. Moreover, these proposals have been prepared without gluten or lactose so that people with intolerance can also consume them.
The whole range is presented with an innovative design which is valued by the consumer as fresher and less processed.
The company is aware that consumers are demanding a healthier diet model, but do not want to give up the products they like most. ElPozo Alimentación invests heavily in research, design and innovation to offer products with added value. Thanks to this work, the company is permanently creating new concepts which take the needs and trends of the markets where it is present into account. The company channels a large portion of its resources into the development of balanced and nutritious foods.
