The average staff reaches 4,896 employees, a 6 percent increase from 2018
El Pozo Alimentación, a food products company which is part of Grupo Fuertes, reached the end of the financial year with a turnover of 1,278.78 million euros, compared to 1,123 million euros in 2018. The company has increased its sales once more and has reached a new record in operations, with 13.8% turnover growth compared to last year.
To improve the efficiency of its processes, the company has made new investments to the value of 73 million euros, 25% more than last year, dedicated to increasing the productive effectiveness of its facilities and to advancing its strategy based on talent, shared value creation, competitiveness, innovation and brand.
Export sales grew by 38% and now make up 22% of the company total. The company, present in more than 80 countries, aims to keep increasing its export figure and consolidate itself in strategic geographical areas.
El Pozo Alimentación continues to improve its employment figures. The company’s average staff reached 4,896 employees, a 6 percent increase from the previous year. Moreover, it generates 23,000 indirect jobs directly related to its business activity.
El Pozo is currently the most-consumed brand and is present in eight out of ten Spanish households, according to the ‘Brand Footprint’ ranking, the largest study of high-consumption brands based on real purchases, and holds this position for the fifth year running.
El Pozo Alimentación is committed to excellence and is a pioneer in healthy food in both fresh meat and elaborated and cured products. These are healthy and produced to the highest standards of food safety. It provides over 1,500 references in innovative, balanced and nutritious foods to meet consumers’ needs. Among the most significant launches over the past year are the new ExtraTiernos del Chef and the BienStar +PRO range. It has also incorporated the Corte a Lascas (Cut Slice) for ‘Legado Ibérico’ ham and shoulder ham; El Pozo cured ham in slices with 25 percent less salt; and the new range of sliced products: boiled ham, turkey breast and wafer-thin York Sandwich meat. It makes a great effort in research, working to obtain new standards in animal protein for the elaboration of differentiated meat products.
Moreover, in 2019 El Pozo Alimentación was the first meat company to obtain the Interporc Animal Welfare certificate, the most demanding certificate in the European Union. It has been a pioneer in implementing the strict technical regulations of this mark of distinction which offers greater transparency to the consumer while demonstrating a commitment to sustainability.
