The food company launches a communication campaign reminding us of the importance of being “one big family”
El Pozo Alimentación has launched a new communication campaign based on the role of the family during this crisis, placing utmost importance on sticking together in these times of national emergency. Through its simple yet intimate message, the food company reminds us of the value and relevance of being “one big family”.
The campaign, which takes the form of an advertisement, is being broadcast across all national and regional television channels, with online versions also available in English and Portuguese which are being shared on social media, with the clear purpose of conveying a message of support and encouragement in the complicated situation that we find ourselves in.
During these difficult times, El Pozo Alimentación has not lost sight of its priority which is, in addition to reassuring society, to supply the people with essential goods, in this case, food. Therefore, it continues its production while safeguarding the well-being and safety of its workers at all times and taking all of the measures necessary to carry out its duty and responsibility with normality.
El Pozo Alimentación’s family roots, combined with the company’s other characteristic virtues, such as innovation, effort, commitment, job creation, traceability and food safety, have helped shape the company’s DNA.
