The company continues its collaboration with the sporting event since first joining in 2016
ElPozo Alimentación is set to be the main sponsor of La Vuelta, one of Spain’s most important sporting events, which will be held for the 76th time between 14 August and 5 September, comprising a total of 21 stages. The company, which has collaborated with the cycling event since the 2016 edition, has been announced as the main sponsor, building on its success as official sponsor in previous years.
El Pozo Alimentación will also sponsor the ‘Combativity Award’, which transmits the company’s values such as effort, achievement and sportsmanship. Fans will be given the opportunity to cast an online vote to select the most combative cyclist from the previous day’s stage.
The brand will also be visible on the back of the athletes’ jerseys, on the interview set, during in-event adverts, and on the barriers at the start and throughout both the standard and sprint stages.
In addition, as in previous years, El Pozo Alimentación, through its BienStar brand, will also be the main sponsor of the women’s race, the CERATZIT Challenge by La Vuelta 21, which features four stages, continuing its ongoing effort to drive women’s cycling.
The brand renews its commitment to the sport in a manifestation of one of its fundamental values.
