From today until this coming Friday 9th December, El Pozo Alimentación is participating in the most important agri-food fair in the Asian country at the Saigon Exhibition & Convention Centre in the city of Ho Chi Minh City, Vietnam.
Vietnam currently has a high growth potential for the Spanish meat market in general and for El Pozo Alimentación in particular.
Vietnam is a highly populated country, with 90 million potential consumers, an emerging middle class, a significant growth in purchasing power and a strong trend towards the urbanisation of the population. It also has a young population, with 42% of Vietnamese people under the age of 25. This segment of the population is characterised by a greater affinity and preference for Western products and tastes.
El Pozo Alimentación is present in over 80 countries around the world and its objective is to continue increasing its exportation share with food products tailored to the demands of each market.
