The tennis player from Murcia has been the food company’s brand ambassador since June, last month
El Pozo Alimentación has renewed the outer design of its fleet of lorries with the image of tennis player Carlos Alcaraz, its brand ambassador.
The lorries with the new signage are already rolling around the Spanish and European network of roads.
The tennis player is seen in action on both sides of the lorries, hitting a backhand, on a white background alongside the brand logo, its slogan and references to some of its products. Alcaraz also appears on the back with the logos of all of El Pozo Alimentación’s product families: Legado Ibérico, ElPozo Bienstar, ElPozo Extratiernos, ElPozo King and ElPozo 1954.
With this new image, El Pozo Alimentación aims to express the values it identifies with, related to sport, using these mobile and highly visible platforms that travel all over Spain and abroad.
The food company and the tennis player from Murcia announced their agreement in June, by virtue of which Carlos Alcaraz is now ELPOZO brand ambassador. This relationship embodies the values of effort, sacrifice and humility, aligned with the principles promoted by the company.
The young tennis player’s image will be used and publicised by the food company in various types of media, strengthening ELPOZO’s fame and brand image, present in eight out of ten Spanish households.
