The image of the company, which is an official sponsor of the sporting event, can be found on the support bikes and the bikers’ clothing
El Pozo Alimentación is an official sponsor of this year’s edition of the Vuelta a España, one of Spain’s most important sporting spectacles, which is currently being held before coming to a close on 8 November. The company has been linked to La Vuelta since 2016 as part of its support plan for sport and the values it represents.
Just like at last year’s race, the image of El Pozo Alimentación will be displayed on the 18 support bikes and the bikers’ clothing, as well as on the safety barriers throughout various stages.
In addition, through its BienStar brand, El Pozo Alimentación is also the main sponsor of the Ceratizit Madrid Challenge women’s race as part of its backing in recent years of the continued development and success of women’s sport.
Sport and the fundamental values it entails—effort, hard work, determination and enthusiasm—all form an integral and vital part of the brand’s identity. As such, the company encourages the practice of sport among its employees, offering them use of its in-house sporting facilities.
What’s more, El Pozo Alimentación is the holder of the European Sport and Healthy Company Award for 2018 to 2020, becoming the first European food company to be awarded this title, which is bestowed by ACES Europe and DCH – International Organization of Human Capital Managers and promoted by the European Parliament.
