Overseas sales also grew strongly, by more than 10 per cent
Investment to improve the company’s competitiveness exceeded 42.8 million euros over the financial year
The company has borne much of its increased costs in order to minimise their impact on the market
ElPozo Alimentación achieved sales of 1,662.5 million euros in 2022, which represents a growth of 15 per cent compared to the previous year. This increase has been boosted by the brand’s significant positioning, innovation in high added value products, and the progress in export which the company is experiencing.
The company has borne a large part of its increased costs in order to minimise their impact on the market. 2022 was a difficult year, in which the company was committed to helping the consumer at the expense of its profitability.
Sales abroad grew significantly, in this case by 10 percent to 380.7 million euros. The company, present in more than 80 countries, aims to keep increasing its export share and consolidate itself in the most significant geographical areas.
Investments rose as high as 42.8 million euros, devoted to increasing efficiency and innovation in all fields, to strengthen its competitiveness in an ever more global market. Among the most significant projects of the past year were the extension of the wastewater treatment plant and the modernisation of the heat recovery system in the refrigeration machine rooms, both initiatives focused on greater efficiency and sustainability.
The company’s average workforce at its headquarters in Alhama de Murcia stood at 5,439 people, an increase of 1.6 per cent compared to 2021. 23,000 more jobs generated indirectly by its business activity must be added to these direct positions.
ElPozo Alimentación dedicates a large part of its resources to the development of balanced and nutritious food. Among the most significant launches of the past year, which in some cases have been a real revolution, the company’s entry into the meal solutions market stands out with various proposals, such as lasagna, aubergine and cannelloni. Also noteworthy is the first range of 100% natural cooked products under the Bienstar brand.
The ElPozo brand is the favourite of Spanish households, as eight out of ten consume its products for the eighth consecutive year, according to the ‘Brand Footprint’ ranking, drawn up by the consultancy firm Kantar Worldpanel, the largest study of FMCG brands based on real purchases.
ElPozo Alimentación is committed to a business model that is coherent and respectful of its stakeholders in order to achieve fully sustainable development. To that end, it works daily on initiatives that overcome social and environmental challenges, in line with the Sustainable Development Goals.
