The brand is joining forces with Save the Children at the start of the school year to achieve the solidarity challenge of financing more than 2,000 annual scholarships for the purchase of school materials
ELPOZO ExtraTiernos, in collaboration with Save the Children, has developed the campaign ‘Mochilas con un Extra de Ternura’ (Backpacks with Extra Tenderness), sponsored by the singer and composer Ruth Lorenzo. The initiative aims to raise funds for the purchase of a year’s worth of school materials for children from vulnerable families and those hardest hit financially by the COVID crisis in Spain.
To mark the start of the new school year and throughout the month of September, ELPOZO ExtraTiernos will make a donation to Save the Children with every purchase of the products ‘Escalopín de Lomo Extratierno 600g’ , ‘Escalopín de Lomo Adobado Extratierno 600g’ and ‘Solomillo de Cerdo Extratierno’.
The solidarity challenge of this campaign is to achieve more than 2,000 annual scholarships for school materials in just one month and to cover the needs of the most vulnerable groups. The funds raised will contribute to support programmes for children at risk of poverty or social exclusion. Save the Children helps more than 3,000 children between the ages of 0 and 18 every day in Spain.
“Businesses have a key role to play in finding the solutions that will create a more prosperous world for the children who need it most. We work alongside the most vulnerable children in Spain on a daily basis and we know that their needs are enormous. This campaign is a great example of how far we can go when we join forces to raise awareness and change lives,” explains Claudia Bogdanov, Head of Corporate Partnerships at Save the Children.
“With this initiative, our company is reinforcing its social commitment and standing by the sectors that need the most support, especially at a time when many families are suffering the consequences of the health crisis. We want to help cover their most basic needs and, for this reason, in collaboration with Save the Children, we are maintaining our commitment to social organisations by promoting this much needed charitable action”, states Julián González, Marketing Director of El Pozo Alimentación.
Details of the campaign can be found at www.elpozoextratiernos.com and the official video, featuring the sponsor of the initiative, Ruth Lorenzo, can be viewed at https://youtu.be/_HvUqidHj0w and on the official El Pozo Alimentación Facebook and Instagram profiles. The solidarity campaign is also complemented by actions at the point of sale, on social media, in-programme advertising and stickers on packaging to facilitate the identification of the products involved.
Save the Children is the world’s largest independent NGO, employing 25,000 people in 120 countries. This specialised organisation is dedicated to helping the most vulnerable children, focusing on children at risk of poverty or social exclusion.
El Pozo Alimentación is a leading food company, present in eight out of ten Spanish households, according to the latest ‘Brand Footprint’ report by Kantar Worldpanel. The company is a pioneer in healthy and nutritious food, and has a workforce of over 5,000 people.
