According to the 23rd edition of Merco Companies and Leaders, considered the world’s most important corporate reputation monitor
The company’s chairman, Tomás Fuertes, is also among the 100 leaders with the best reputation in the country
ELPOZO-Grupo Fuertes among the 100 companies with the best reputation in Spain according to the 23rd edition of Merco Companies and Leaders, considered the world’s most important corporate reputation monitor. The company’s chairman, Tomás Fuertes, is also among the 100 leaders with the best reputation in the country.
Merco (Corporate Reputation Business Monitor) is verified by independent review by consultancy firm KPMG. The results are based on a multi-stakeholder methodology that includes 53,781 surveys, 26 sources and 7 perspectives, including executives of large companies and SMEs, communications directors and opinion leaders, business journalists, members of the government, business professors, financial analysts, social media managers, NGOs, trade unions, consumer associations, employees and the general public. The factors taken into account are economic results, the quality of the commercial offer, talent, ethics and corporate responsibility, innovation and the company’s international dimension.
ELPOZO, which is part of the Grupo Fuertes holding, is the preferred brand among Spanish households. This organisation is ranked fifth in the food sector, and comes in at 54 in the general ranking, which is led by Inditex.
ELPOZO ALIMENTACIÓN is a pioneer and leader in healthy food in its sector, thanks to its ongoing commitment to research and innovation. It collaborates with universities and scientific organisations throughout Spain in research projects to improve the health and wellbeing of the population. Its family origins, together with other representative strengths of the organisation such as innovation, its commitment to the brand, effort, commitment, job creation, traceability and food safety, have shaped the company’s DNA.
For its part, Grupo Fuertes bases its business philosophy on constant improvement, reinvestment and sustainable development. The holding company comprises a strong agro-food core and a collection of diversified investments which guarantee its solidity and future. In this sense, one of its main objectives is to create shared value for its consumers, clients, employees, suppliers, civil society and investors. Its chairman takes the lead in implanting this philosophy in the holding company, which employs more than 8,000 people directly plus 50,000 indirectly, and has a turnover of more than 2.3 billion euros.
