According to the 24th edition of Merco Companies and Leaders, considered the world’s most important corporate reputation monitor
The company’s chairman, Tomás Fuertes, is also among the 100 leaders with the best reputation in the country
ElPozo-Grupo Fuertes is among the 50 companies with the best reputation in Spain, according to the 24th edition of Merco Companies and Leaders, considered the world’s most important corporate reputation monitor. The company’s chairman, Tomás Fuertes, is also among the 100 leaders with the best reputation in the country, occupying 63rd position.
Merco (Corporate Reputation Business Monitor), carried out by Análisis e Investigación, is verified by independent review by consultancy firm KPMG. The results are based on a multi-stakeholder and multidimensional methodology that this edition has achieved the record of 63,435 surveys, 26 sources and 7 perspectives, including executives of large companies and SMEs, communications directors and opinion leaders, business journalists, members of the government, business professors, financial analysts, social media managers, NGOs, trade unions, consumer associations, employees and the general public.
For the first time, the ranking has included the analysis of 200 companies, and the values studied are: economic results, the quality of the commercial offer, talent, ethics and corporate responsibility, its presence in the digital world, the company’s international dimension and innovation.
ElPozo, which is part of the Grupo Fuertes holding, is the brand most present among Spanish households. This organisation is number 48 in the general classification, led by Inditex.
ElPozo Alimentación, which this year celebrates 70 years of history, is a pioneer and leader in healthy food in its sector, thanks to its ongoing commitment to research and innovation. It collaborates with universities and scientific organisations throughout Spain in research projects to improve the health and well-being of the population. Its family origins, together with other representative strengths of the organisation such as innovation, its commitment to the brand, effort, commitment, job creation, traceability and food safety, have shaped the company’s DNA.
For its part, Grupo Fuertes bases its business philosophy on constant improvement, reinvestment and sustainable development. The holding company comprises a strong agro-food core and a collection of diversified investments that guarantee its solidity and future. In this sense, one of its main objectives is to create shared value for its consumers, customers, employees, suppliers, civil society and investors. Its chairman takes the lead in implementing this philosophy into the holding company, which employs more than 8,000 people directly plus 50,000 indirectly, and whose turnover is more than €2.4 billion.
