ELPOZO products are purchased by 75.9% of Spanish households, according to Kantar Worldpanel’s ‘Brand Footprint’ ranking.
The company’s CEO, Rafael Fuertes, has received recognition for being among the Top 10 Spanish brands
ELPOZO is the only brand in the Top 10 that maintains its customer contact rate compared to the previous year
For the seventh year running, ELPOZO is the most present brand in Spanish homes, according to the ‘Brand Footprint’ ranking carried out by the consultancy firm Kantar Worldpanel, the largest study of FMCG brands based on actual purchases during the previous year. ELPOZO products are purchased by 75.9% of Spanish households, that is, preferred by eight out of every ten families.
The Spanish food company is ahead of Coca-Cola and has achieved 120 million customer contacts. ELPOZO is the only brand in the Top 10 that maintains its numbers compared to the previous year.
The ‘Brand Footprint 2022’ study identifies Spain’s 50 most frequently purchased FMCG brands. This report, which reflects household purchases, is based on consumer contacts constructed from the number of purchasers of a badge and the frequency with which they purchase it.
This year’s report reveals that the Top 50 brands have some common attributes: their commitment to innovation, investment in advertising, use of promotions, increased presence in regional retail chains, and online sales.
The company’s CEO, Rafael Fuertes, has received recognition from the consultancy firm Kantar for ranking among the Top 10 Spanish brands.
ELPOZO ALIMENTACIÓN is a pioneer and leader in healthy food in its sector, thanks to its permanent commitment to research and innovation. It collaborates with universities and scientific associations throughout Spain in research projects to improve the health and wellbeing of the population. Its family origins, together with other representative strengths of the organisation, such as innovation, effort, commitment, job creation, traceability and food safety, have shaped its DNA.
