The leading food company and the sportsman share the values of effort, quality, personality, leadership in their respective fields, and their Murcian origins
The Spanish motorcycle racer Pedro Acosta has become the new brand ambassador for El Pozo Alimentación, an organisation with which he shares the values of effort, quality, personality, leadership in his respective field and his Murcian origins.
Pedro Acosta has won the Red Bull MotoGP Rookies Cup 2020 and the MotoGP World Championship twice, in the Moto3 class in 2021 and Moto2 in 2023, making him the youngest Spaniard ever to win a motorcycle racing world title (17 years old) and the second youngest rider of all time after Loris Capirossi. Last year he made his debut in the premier class of Moto GP, and since the beginning of 2025 he has been an official rider of the Red Bull KTM Factory Racing team.
The agreement between Pedro Acosta and El Pozo Alimentación involves incorporating the brand’s logo on the arm of his racing suit as well as their collaboration in actions within the digital environment.
El Pozo Alimentación has decided to support the career of this very young athlete as a clear commitment to self-improvement and a job well done. Pedro Acosta joins the large group of ambassadors that represent ELPOZO, the most prevalent brand in Spanish homes for the ninth consecutive year according to the ‘Brand Footprint’ ranking prepared by the consultancy firm Kantar Worldpanel, made up of the tennis player Carlos Alcaraz, the football player Olga Carmona, the actor José Coronado, the writer Javier Castillo and the musical group ‘Viva Suecia’. In this way, the company aims to support sport, culture and culinary arts through public figures who are role models in their fields.
